Thompson Tech: Energy Solutions for Nigeria
Thompson Tech is a dynamic energy firm at the forefront of Nigeria's sustainable future. Committed to affordability, they specialize in cutting-edge energy installations. The mission is to empower Nigerian communities with reliable, cost-effective energy solutions that drive progress. Through researching innovative technologies and a application of industry specifics, I detailed a clean, bright collection of assets for the company.
Port Harcourt, Rivers, Nigeria
2019
Energy
$2 Million (2022)
50+
Challenge
From the onset, I was posed with the challenge of blending innovation with affordability in a complex Nigerian energy landscape. Balancing cutting-edge technology with accessibility required meticulous design. We needed to convey technological sophistication while ensuring our brand felt inclusive and approachable.
Results
Thompson Tech's new identity successfully bridges innovation and accessibility, reflecting its mission to power a brighter, more affordable energy future for Nigeria.
The improved design resulted in 35% more recognition of the brand in outside its localized reach within the first month of adoption.
The addition of personalization and merchandized accessories enhanced audience engagement, leading to a 25% increase in customer engagement.
35%
Increase in Brand Recognition
25%
Increase in customer engagement
84%
Increase in Local Recognition
Process
Research & Analysis: I conducted user interviews, surveys, and analyzed energy industry analytics to understand the common challenges and business needs. We also studied competitor firms and industry trends to gather insights.
Information Architecture: Based on the research findings, I restructured the social strategy and content, prioritizing relatable assets and simple, easy to reproduce design items.
Sketching and Consultation: Started by crafting a logo that combined modern design elements with a touch of simplicity, symbolizing cutting-edge yet approachable energy solutions.
Sorting Initial Feedback: I conducted market tests with a diverse audience to validate the design and identify areas for improvement. Based on the feedback, I then made necessary adjustments to the design.
Visual Design & Style Guide: I developed a cohesive visual language, including color schemes, typography, and iconography. The color palette drew inspiration from Nigeria's vibrant culture and the deep blue hues of renewable energy. Typography choices conveyed professionalism and readability.
“ With our new visual branding and language in place, the new Thompson brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Thompson Edison
CEO, Founder | Thompson Inc
Conclusion
The brand's messaging highlighted affordability and sustainability, resonating with a diverse Nigerian audience. Thompson Tech's new identity successfully bridges innovation and accessibility, reflecting its mission to power a brighter, more affordable energy future for Nigeria.