Perhour FX: Trading Platform
PerHour FX, a cryptocurrency trading platform, approached our design agency seeking a comprehensive rebranding and a landing page redesign. Their existing brand and website did not effectively communicate their commitment to user-friendly crypto trading and their unique approach to hourly trading rates.
Norwich, United Kingdom
2022
Trade and Investment
$1.4 million (Mid-2023)
15+
Challenge
Outdated Branding: The existing brand lacked a distinct identity and did not reflect the company's values and mission.
Complex Messaging: PerHour FX offered an innovative hourly trading rate system, but this was not effectively communicated on their website.
User Experience: The old landing page had usability issues and did not guide users through the trading process efficiently.
Results
Brand Recognition: The new brand identity garnered attention and recognition in the competitive crypto trading market.
Increased Engagement: The clear messaging and interactive features on the landing page resulted in longer user sessions and decreased bounce rates.
User Growth: PerHour FX experienced a steady increase in user sign-ups and trading activity since the launch of the redesigned landing page.
Positive Feedback: Users provided positive feedback on the enhanced user experience and improved website aesthetics.The collaboration between PerHour FX and our design agency showcased the transformative power of a well-executed rebranding and website redesign. It positioned PerHour FX as a player to watch in the cryptocurrency trading industry, emphasizing innovation, accessibility, and trustworthiness.
35%
Audience recognition
40%
Increase in user adoption
80%
Average Capital Gain
Process
Approach:
1. Branding:
We initiated the rebranding process by conducting market research to identify the unique selling points of PerHour FX. This informed the creation of a new brand identity that included:
Logo Redesign: We designed a modern, versatile logo with a blockchain-inspired motif to symbolize innovation and reliability.
Color Palette: We selected a color palette that combined trustworthiness (blue) with excitement (green) to convey PerHour FX's accessibility and innovation.
Typography: We chose clear and readable fonts to improve the website's legibility.
2. Messaging Clarity:
To communicate the concept of hourly trading rates effectively, we created concise and engaging copywriting for the landing page. We developed a tagline, "Trade by the Hour, Profit by the Minute," which succinctly conveyed the platform's unique value proposition.
3. Improved User Experience:
For the landing page redesign, we focused on improving user flow and clarity. Key elements included:
Simplified Navigation: We streamlined the menu structure to guide users seamlessly through the trading process.
Interactive Features: Interactive infographics were added to explain the hourly trading rates, making complex concepts easy to understand.
Trust Signals: We included trust-building elements such as user testimonials and security certifications to enhance credibility.
“…Developed a new brand identity that would convey trust, innovation, and accessibility in the cryptocurrency trading space.”
Ephraim Okonofua
CEO | Perhour FX
Conclusion
The collaboration between PerHour FX and our design agency showcased the transformative power of a well-executed rebranding and website redesign. It positioned PerHour FX as a player to watch in the cryptocurrency trading industry, emphasizing innovation, accessibility, and trustworthiness.